Title

Archive for the 'Internet Marketing' Category

This house has ugly wallpaper and is overpriced. Do yourself a favor – DO NOT BUY THIS HOUSE!

By Sue Adler
Categories: Chatham, In The News, Internet Marketing, Millburn-Short Hills, Sue's Picks, Summit
Comments: 2 Comments »

This week I attended the Inman News Global Connect Real Estate Conference in NYC, where Gary Vaynerchuk from the Wine Library’s Keynote speech entertained us and inspired us.

I live in the Glenwood Section of Short Hills, so The Wine Library is around the corner from my house. Most Saturdays when I finish work, ( well, except today because its snowing), Peter and I go to for their weekly wine and cheese tastings.

 After Gary Vaynerchuk’s key note speech, I ran up to him during break and threw my arms around him even though we actually never met. I mean, he’s my local wine guy and I’m his local realtor, right? Well, he knew me from my online presence, so that of course made my day since I think he’s the most brilliant marketer around. 

If you haven’t listened to Gary before, he’s famous for his wine library tv where he says things like ” This wine tastes like horse crap.”  ( yes, wine that is in his own store!) and has developed such a following for his brutal honesty.  He thinks we should do this as Realtors.  

Picture this -    I preview a new listing at a realtor open house in Short Hills, then make a video stating how overpriced it is and how ugly the wall paper is. I tweet it out on twitter, blog it on my blog, do a blast it to the 7,000 people in my www.sueadler.com email database, and add it to  my facebook profile. Then 2 days later one of my buyers wants to see it anyway- Hmmm, What are the chances of that homeowner ever letting let me in the door? – not to mention its a great way to make enemies of every listing agent along the midtown direct trainline towns.
I think what makes Gary so entertaining is the fantasy factor of what he does.  I mean, I’m pretty good at coming out and just saying what I think to my clients, and doing it publically makes for great entertainment ( like winelibrary TV) , but I can’t imagine pulling off what he gets away with and keeping a  great reputation in the real estate world. Please enable Javascript and Flash to view this Viddler video.

With all of the flip cams in the audience, I need to thank Kelly Olexa for posting this video.

My “must have” New Years Gift for Outlook Users – XOBNI

By Sue Adler
Categories: Internet Marketing, Too Cool for Category
Comments: 1 Comment »

About a year ago I discovered XOBNI, ( inbox spelled backwards) an awesome email organizing tool that makes the S-L-O-W “find” button on outlook a thing of the past.

Recently, the XOBNI people upgraded this tool to a whole new level. Here’s what’s so great about it: Read the rest of this entry »

Sue’s interview with Dave Jenks on "Shift" – Tactic #6, Catching People In Your Web

By Sue Adler
Categories: In The News, Internet Marketing, Sue's Picks
Comments: No Comments »

Last month I was interviewed by Dave Jenks, head of research and development of Keller Williams International, for “Shift”, Gary Keller’s new book for the real estate community, about “the 12 tactics top agents practice to tackle tough times. Its not about the market. Its about what you do.”
Below is the link to my interview on Tactic #6, Catching People In Your Web. http://www.millionairesystems.com/msys/BBBGiftofShift.html  Don’t miss Dave’s other interviews with Bruce Hardie, Chris Heller, The Buehlers, Jackie Ellis, and The Rivers on the rest of the 12 Tactics.

Sue Adler Named #35 in Top 100 Real Estate Internet Marketers Nationwide- 2007

By Sue Adler
Categories: In The News, Internet Marketing, Selling a home in this market
Comments: 2 Comments »

Dear Sue ,