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This house has ugly wallpaper and is overpriced. Do yourself a favor – DO NOT BUY THIS HOUSE!

This week I attended the Inman News Global Connect Real Estate Conference in NYC, where Gary Vaynerchuk from the Wine Library’s Keynote speech entertained us and inspired us.

 

I live in the Glenwood Section of Short Hills, so The Wine Library is around the corner from my house. Most Saturdays when I finish work, ( well, except today because its snowing), Peter and I go to for their weekly wine and cheese tastings.

 After Gary Vaynerchuk’s key note speech, I ran up to him during break and threw my arms around him even though we actually never met. I mean, he’s my local wine guy and I’m his local realtor, right? Well, he knew me from my online presence, so that of course made my day since I think he’s the most brilliant marketer around. 

If you haven’t listened to Gary before, he’s famous for his wine library tv where he says things like ” This wine tastes like horse crap.”  ( yes, wine that is in his own store!) and has developed such a following for his brutal honesty.  He thinks we should do this as Realtors.  

Picture this -    I preview a new listing at a realtor open house in Short Hills, then make a video stating how overpriced it is and how ugly the wall paper is. I tweet it out on twitter, blog it on my blog, do a blast it to the 7,000 people in my www.sueadler.com email database, and add it to  my facebook profile. Then 2 days later one of my buyers wants to see it anyway- Hmmm, What are the chances of that homeowner ever letting let me in the door? – not to mention its a great way to make enemies of every listing agent along the midtown direct trainline towns.
I think what makes Gary so entertaining is the fantasy factor of what he does.  I mean, I’m pretty good at coming out and just saying what I think to my clients, and doing it publically makes for great entertainment ( like winelibrary TV) , but I can’t imagine pulling off what he gets away with and keeping a  great reputation in the real estate world. Please enable Javascript and Flash to view this Viddler video.

With all of the flip cams in the audience, I need to thank Kelly Olexa for posting this video.

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This entry was posted on Saturday, January 10th, 2009 at 6:14 pm and is filed under Chatham, In The News, Internet Marketing, Millburn-Short Hills, Sue's Picks, Summit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1. In Which GaryVee Entertains, But Does Not Convince « The Notorious R.O.B. said at January 12th, 2009 at 8:53 pm

   [...] good people of Inman, I found this… what do you call it, bootleg conference speaker video? on this blog post by Sue Adler, a realtor who actually works my market. (*wave* Hi [...]

2. Kristal Kraft said at January 13th, 2009 at 6:39 pm

   Sue ~ I am so sorry I missed hearing Gary last week. His session was raved about on Twitter, making me feel very jealous!

   Now you say you actually go enjoy his wine and cheese, how lucky for you.

   BTW I like your website! It’s another attractive Tomato blog. Good choice.

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